Breads and Pastries Baked the Old Way
Traditional European breads and pastries baked fresh in East Brunswick, New Jersey.
When you open a loaf of rye or slice into babka from European Homemade Provisions, the crust breaks cleanly and the inside stays dense and moist. Customers in East Brunswick rely on these breads for breakfast tables, holiday spreads, and meals that call for something more substantial than what most grocery bakeries offer. Each batch reflects European baking traditions that prioritize flavor over shelf life, and the limited production ensures you get bread that was mixed, shaped, and baked within days of your visit to East Brunswick.
The selection includes rye breads with a tight crumb and slight tang, babka layered with chocolate or cinnamon, and specialty baked goods that change with the season. These are not mass-produced items. The dough is given time to develop, the ovens are set to temperatures that create a proper crust, and the results taste like bread that was made to be eaten with butter, deli meats, or soups. Seasonal items appear throughout the year, so what you find in summer may differ from what is available in winter.
If you want bread that pairs well with the meats and prepared foods available in the same shop, stop by the East Brunswick location or reach out to confirm what is baking this week.

What Goes Into Each Loaf and Pastry
European Homemade Provisions bakes in small batches to control texture and taste. In East Brunswick, that means dough is mixed by hand or with mixers designed for denser European-style breads, then shaped and proofed before baking. The rye loaves use a blend of flours that creates the right balance between structure and chew, and the babka dough is rolled thin, filled, and twisted to create distinct layers.
After baking, the breads cool on racks so the crust stays crisp and the interior sets properly. You will notice the difference when you slice into a loaf: the knife moves through without crushing the crumb, and the bread holds up when you spread something thick on it or use it to make an open-faced sandwich. The babka cuts cleanly and the filling stays in place rather than oozing out.
Because the batches are limited, inventory changes based on demand and season. If you are planning a gathering or need a specific item, calling ahead ensures it will be ready when you arrive. The breads are meant to be eaten within a few days, though they freeze well if you want to stock up.
Questions About Breads and Baking
Customers often want to know what makes these breads different, how long they stay fresh, and what to pair them with, so here are answers to the questions that come up most often.
If you want bread that tastes like it came from a small bakery in Europe rather than a factory line, European Homemade Provisions in East Brunswick bakes the kind of loaves and pastries that hold up to butter, jam, and thick slices of meat. Call or visit to see what is coming out of the oven this week.
